Lexus Unveils Future of Electrified Mobility at 2023 Japan Mobility Show
October 11 2023,
Lexus is set to make a defining statement in the electric vehicle (EV) landscape as it unveils its next-generation battery electric vehicle (BEV) concept models at the upcoming JAPAN MOBILITY SHOW 2023. The event, to be held at Tokyo Big Site from October 26 to November 5, will witness Lexus operate under the booth theme "Pushing the Boundaries of the Electrified Experience." This aligns with Lexus' ambition to fully transform into a BEV brand by the year 2035.
Integrating Tradition and Tech
The Lexus booth will not only be a platform for innovation but also a celebration of traditional Japanese aesthetics. The use of environmentally friendly, sustainable bamboo material emphasizes the brand's commitment to a carbon-neutral future. Further setting the stage for an immersive experience, Lexus will present the “Lexus Electrified VR Experience.” This feature will offer VR driving simulators that provide visitors a glimpse into a future where electrification and AI technologies cater to individual customer needs and societal connectivity.
The press conference detailing these initiatives is scheduled for Wednesday, October 25, at 10:30 a.m. at the Lexus booth.
